Geneva's history of being strong and united makes it the perfect place to host a Winter Olympics. The last time Switzerland hosted an Olympics was 1948. I created a branding system to represent Geneva, Switzerland to bid for the next Winter Olympics. 

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The logo alone stands as a strong mountain view, the sun referencing the last time they hosted and for Geneva's motto "after dark, becomes light". Flipped upside down, the logo can look like a medal. Overall the design system is based off of the graphic design Swiss style with simple geometric shapes and simple colors. A burst of snow can be seen in some areas to create motion and dynamism.