This is a fictional haunted house designed by me. It is a haunted attraction located in warehouse in Savannah, Georgia. This branding caters to an adult audience, not meant to be for the weak-hearted.

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The logo was chosen to be as frightening as possible. This is just a local attraction so a cooperate style logo is not necessary. Each deliverable for this project was chosen carefully and strategically to bring out what this would be. The ticket design seems normal under normal lighting, but for VIP guests it shows under back light, giving them more such as behind the scenes, all attractions,  and special merchandise. 

 

Next the social media can be seen. An Instagram homepage layout was created so it can be seen in a real life setting. I created a video as well to show each post up close. Some posts are counting down to opening of the haunted house, others are calendars for days that the attraction will be busy or less busy for customers, and last a call for a black out night where the intensity is cranked up for the attractions. Each post shows a little part of building that it takes place in.

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For a realistc immersive environmental design, I created a 3D model in UnrealEngine 5​. The haunted house takes place after a dramatic fire burnt down the warehouse. Dramatic emergency lights flashing, what's left of the workers' bodies lying on the ground, rubble everywhere. The audience will be exploring the aftermath of a tragic accident and be haunted by the workers' rage that still carries on.