The Savannah Children's Choir is a nonprofit organization with the goal of giving voices to children who love to sing. After COVID hit, they had struggle to gain attraction again and decided it was the perfect opportunity to rebrand. They came to us asking for a rebrand that would be fun for the kids and also be welcoming and show who they are.

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Three teams competed against each other through rounds, each round narrowing what SCC will choose to rebrand with. My logo direction was one of the chosen ones for the first round. It was a more professional approach to show the classiness and sophisticated side of the choir. The swirls within the treble and bass clef combo were used to create more free designs with a light color palette for a more light hearted approach for the kids.

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We finished off to the final round with a different approach. The directors had fallen in love with some characters, so we explored more in depth with them. I worked on the social media and posters of the branding. We focused on using the characters to give life to everything. Making it more personal, we gave the characters names related to the music elements they are. This would be a way to bring in the kids more as well. The directors of the choir asked for mockups, environmental design for when the kids perform, and summer camp advertising and brochures.